Today’s salespeople play a high-stakes game—accounts can be won or lost to competitors not just until the next fiscal year, but for good.
Your ever-changing business climate makes long-term customer relationships more important than ever. To develop those relationships, your salespeople need to sell strategically, they need to understand everything about an account, and they need to utilize rigorous strategic methods to secure business—and keep it.
That’s why they need Winning Account Strategies™, a workshop designed for salespeople and managers who already possess a solid foundation in sales call skills, but are ready for the next step: a more strategic approach to maximizing sales opportunities and relationships with key customers.
This dynamic workshop—validated by recent sales performance research—teaches a five-step process for developing an account strategy. It introduces new concepts, tools, and tactics salespeople can use to build solid, lasting customer relationships in today’s competitive marketplace.
Your salespeople will:
Your customers will:
Your organization will: