Collaboration: A Defining Attribute

Collaboration-A-Defining-Attribute-CoverA collaborative culture requires common strategies, messages and knowledge that allow the extended sales team to focus on the customer.

A collaborative culture requires more than just salespeople, managers and subject matter experts playing nice together. It requires common strategies, messages and knowledge that allow the extended sales team to focus on the customer. Sales technology complements informal knowledge networks by shaping a platform that enables the exchange of data, information, strategies and tactics.

How do you create a culture of collaboration? To learn more, fill up the form on the right to download the Collaboration: A Defining Attribute research note.

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