In our 80-plus years of combined work experience with public and private organizations, AchieveGlobal has seen an increasing emphasis on customer loyalty as a vital strategic priority and competitive necessity.
Years ago, customer service training was designed to help employees manage difficult situations, reduce complaints and make everyone feel better. It was a good start.
Today, however, competition has crept relentlessly into every marketplace, making improved service an imperative for survival and a crucial factor for profitability. When asked whether service would be essential for companies to succeed in the future, three-fourths of 322 European executives polled expressed strong agreement that service quality was the most critical factor. Mutually beneficial internal and external customer relationships form a foundation for business success.
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