#CustSvcResearch: The Four Keys to Customer Loyalty

The Four Keys to Customer Loyalty | Sales Performance | ELAvate Singapore

Ask this question to anyone in the public or private sector and you are liable to receive many variations on the same definition in return. You may hear a customer described in terms such as profit units, components of a balanced scorecard, affecting the bottom line, target markets, market share or key demographics.

Frequently, customers are only represented as numbers and percentages captured in balance sheets and presented in boardrooms on profit and loss statements. A universal truth in business is that organizations primarily think of customers in terms of what they mean to their bottom line.

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