In the 1950s, movies in “3-D” delighted viewers with the motion and depth of the natural world. While 3-D proved too inflexible for filmmaking of the day, later innovations revived its appeal, notably in large-format theaters and spectacular theme-park attractions. In a similar way, AchieveGlobal in the 1970s defined three dimensions of customer service. Now, as in 3-D filmmaking, AchieveGlobal’s latest research has confirmed the power of viewing customer service in all three dimensions.
AchieveGlobal conducted extensive research to identify core service needs and skills and to help organizations to grow customer loyalty.
This research found that customers worldwide recognize outstanding service as the tangible effect of knowledge, skill, action and behavior in three dimensions of service, each dimension addressing a different set of needs.
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